Aloft Hotels’ global music initiative 100 Days of Music was recently launched, in celebration of the brand’s 100th hotel opening early next year. It features 100 emerging artists and bands performing in Aloft hotels across the globe, over the course of 100 days.
The kick-off event for 100 Days of Music took place in late September with special performance events by Better Than Ezra at Aloft Brooklyn and The Feeling at Aloft London Excel. Some of the world’s hottest up-and-coming bands will continue to offer intimate, exclusive performances throughout the remainder of the year (December 31, 2014) in a variety of destinations, from London to Kuala Lumpur, Brussels to Beijing, and Milwaukee to Munich, to name but a few.
Coinciding with 100 Days of Music is the announcement of the finalists of the 5th Annual Project Aloft Star, a global talent competition with NYLON magazine aimed to identify and support the top undiscovered emerging music artists. Cast your vote and view the finalists at Liveatalofthotels.com (the winner will be crowned in November).
100 Days of Music is the latest example of Aloft’s commitment to music and talent discovery. It’s also an extension of Live at Aloft Hotels, an ongoing acoustic series that has featured artists like Fitz and The Tantrums, Atlas Genius, The Lumineers, Langhorne Slim and more. For a complete and updated list of all 100 Days of Music performances, please visit www.LiveatAloftHotels.com and join the conversation @AloftHotels using #AloftLive.