Rolling Stone, a name synonymous with rock ‘n’ roll and edgy counter culture, has partnered with Lucky Rug Group to create its first ever food and entertainment venue bearing the iconic name. Set to open this summer at the heavily trodden Hollywood and Highland Center in Los Angeles, the Rolling Stone venue will be a multilevel upscale bar, lounge, restaurant and private event space with entertainment. Rumors have it located at the former Knitting Factory.
Publisher Jann S. Wenner who has helmed the successful 40-year-old rag perused by 13 million readers, declares, “We’ve been looking for the ideal opportunity to expand the Rolling Stone brand for some time and we are thrilled to be working with Lucky Rug Group. Southern California and the city of Los Angeles are deeply entrenched in the history of both Rolling Stone and rock music, and we’re excited to bring to life Rolling Stone magazine in Hollywood through what will be a very special place.”
Wenner teams with the heavily tattooed, serial entrepreneur Niall Donnelly and real estate maverick Joe Altounian, (aka Lucky Rug Group), known for their lucrative nightclubs and bars in the United Kingdom and Ireland. “We are both excited and determined to bring the spirit of the magazine to life–the edginess, the coolness, the classiness and the timelessness–in making this venue a place to see and be seen in,” adds Donnelly enthusiastically.
Don’t expect live concerts with Mick and the gang belting out “It’s only rock ‘n’ roll…” but there will be live deejays, bottle service upstairs and menus of traditional American fare and California cuisine in the large scale restaurant. And of course, some irreverence, celebrity sightings, and good times tossed in as well.